Ark Heritage  Pop-Ups

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Ark Heritage ("we," "us," or "our") operates artisan pop-up events. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our pop-ups, website (when launched), and services.

By engaging with Ark Heritage, you agree to the collection and use of information under this policy.

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1. Information We Collect

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We may collect various types of information from and about you, depending on how you interact with us:

• Personal Information:

  • Contact Information: Name, email address, phone number, and postal address (e.g., when you sign up for a mailing list, make a purchase, or enter a competition).

  • Payment Information: Details required to process transactions, such as credit card numbers (processed securely by third-party payment processors; we do not store full card details).

  • Purchase History: Information about the products you purchase from us.

• Non-Personal Information:

  • Event Interactions: Data related to your attendance at our pop-ups, such as products viewed or interests expressed.

  • Website Usage Data (once launched): Information about how you navigate and use our website, including IP address, browser type, operating system, referral sources, pages viewed, and time spent on pages. This is typically collected via cookies and similar technologies.

  • Marketing Preferences: Your preferences regarding receiving marketing communications from us.​

2. How We Collect Your Information

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We collect information through the following methods:

• Directly from You: When you make a purchase, sign up for our newsletter, participate in a survey or competition, or communicate with us directly at a pop-up or online.

• Through Third-Party Payment Processors: When you make a purchase, our payment processors (e.g., SumUp, Square, PayPal) collect and process your payment information. We receive confirmation of payment but do not store your full payment card details.

• Automatically (once website launched): Through cookies, web beacons, and similar technologies when you visit our website.

3. How We Use Your Information

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We use the information we collect for various purposes, including:

• To Process Transactions: To fulfill your orders, process payments, and provide you with receipts and order confirmations.

• To Communicate with You: To respond to your inquiries, provide customer support, and send you important updates regarding your purchases or our services.

• For Marketing and Promotions: To send you newsletters, promotional offers, and information about upcoming pop-ups, new products, or special events that we believe may be of interest to you (if you have opted in to receive such communications).

• To Improve Our Services: To understand your preferences, analyze sales trends, and gather feedback to enhance our product offerings, pop-up experiences, and website functionality.

• For Internal Operations: For record-keeping, administrative purposes, and to comply with legal obligations.

• To Personalize Your Experience: To tailor our communications and product recommendations to your interests.

4. How We Share Your Information

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We respect your privacy and will not sell your personal information to third parties. We may share your information in the following limited circumstances:

• With Service Providers: We may share your information with trusted third-party service providers who perform functions on our behalf, such as:

  • Payment processing (e.g., SumUp, Square)

  • Email marketing services (e.g., Mailchimp)

  • Website hosting and analytics (once website launched)

  • Shipping and delivery services (if applicable). These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.

• For Legal Reasons: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe it's necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

5. Data Retention

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We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

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6. Your Data Protection Rights

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Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request copies of your personal data.

• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.

• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

• Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within a reasonable timeframe.

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7. Security of Your Information

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We implement appropriate technical and organizational measures designed to protect your personal information from accidental loss, unauthorized access, use, alteration, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

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8. Children's Privacy

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Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information from our systems.

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9. Changes to This Privacy Policy

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We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

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10. Contact Us

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If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, please contact us:

Email: k.smith@arkheritage.co.uk

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